At the end of this article, you will know what to do to ensure your users the best possible experience on your site with the help of SEO. This is summarized in 9 key points to apply now.
The following Ottawa Call for Action
The goal of any website and you is to get your visitors they perform the actions you want.
Whether for sale to obtain a registration to complete contact information, or other items the recurring question is:
How to encourage my visitors to do this action
Another important aspect to consider is the continuation:
What will happen after?
Incorporate calls to action combined with SEO to your website are essential. They are the heart of your site.
But the problem, I generally found on the sites of small structures, is that after the call to action is usually overlooked.
That is to say that the efforts made to push users to share are higher than those set in consideration of what will happen next.But you may need the help of a web marketing company here in Ottawa, click here to visit the best SEO company in Canada.
Imagine yourself in the process, for example, to buy an item on Amazon. How would you react if, following such purchase, you receive no contact (email, SMS or call), information on delivery time, no information on the possibilities of return and refund?
Very poorly, you’d be worried!
This is to avoid at all levels. Even after a subscription to a newsletter. Receiving a contact, a return of observing a reaction allows the user to feel ‘reassured.’
So how encourage your visitor?
You MUST reassure your surfer. There are too many websites that fail to reassure their users. While just enough to ensure them to know that the process is complete, everything went well.
Confirm the completion of the process
It is highly important to confirm without a shadow of a doubt to the user that no matter what he was doing, it was successful. This will perhaps seem obvious (right in a sense). But I encourage you still to experience with a typical user and reap its opinion.
Pay attention to how the confirmation process is done. Send an email is not necessarily enough. Your user is not necessarily just checking emails and then ask if he has finished or not the process (or so be sure to highlight that a confirmation e-mail was sent).
Also, an email can get lost in spam.
Even a direct confirmation on your site must be done carefully. Your user can easily ‘miss’ the evidence of notification. This happens if the button that looks it just clicked. Always include your notifications in the exact spot where your user interacts.
Also important to confirm that the process was successful, you must also consider what happens if something does not go as planned.
Manage errors
A primary reason that makes abandon a user during a call to action is the ‘encounter a mistake’. This error either by themselves or due to a site bug, it is ultimately a lost opportunity.
Be sure to balance the common mistakes.
For example, if your call to action asks the user to indicate his ZIP code, do not force them with a particular format. You will be responsible formatting after that yourself. This kind of measure can limit the number of errors encountered.
Offer an alternative
Also, make available to the user an alternative way to still act, if it encounters a mistake.
Give her a phone number, let him send an email. In short, doing what it takes to allow it to move forward.
Make it visible error
Just as confirmations, errors should be visible. Place them next to the problematic area or place on which door they look.
Otherwise, your Internet remains confused in front of it without being able to isolate quickly this error, and, therefore, correct. If he does not continue, you lose it.
Access to assistance
In any case, it is important that your user can access help, support after that.
There are too many websites doing their best to make the complicated contact. Do not offering more than an FAQ online. Others limit the communication by email.
Internet users are often impatient and unwilling to wait for a return.
Provide a phone number or a chat system provides reassurance in an unyielding Internet users. They are also more inclined to act. The whole thing is that they should not regret their action.
Avoid remorse
Have you ever had to buy something and regret it later? Have you had the feeling of having made the wrong decision?
This is what we call the customer remorse. This can happen even to a decision you can quickly cancel. You start by questioning your decision and have a sense of uncertainty see anxiety.
This principle of ‘customer remorse’ can be applied to any call to action. Be it a purchase or disclosure of personal information when registering for a newsletter.
Small details can trigger this feeling and ensure that the user stops its investment and reverse its original decision.
Exceed expectations
It is important to carefully consider how you will reassure your surfer. This can be done by increasing the profits that will receive the user or by offering them a small thank your bonus.
Always seek to exceed the expectations of the user.
Ideally, the best way to implement a call to action is to exceed the expectations of the user and provide exceptional service.
Of course, we must adapt it according to your size and your resources of time, for example.
Here are some examples to exceed expectations:
-> Providing a responsive phone support eliminating the waiting messages,
-> Have a chat support available on extended opening hours
-> Returns Pay the fees
-> Give qualitative content or bonuses to your newsletter subscribers
-> Thank you for recommending people on social networks. And reward.
Avoid unpleasant surprises
It often happens that to answer a call to action leads to unintended consequences. For example:
A user subscribes to a newsletter expecting to receive one email per week. Now, he finds himself spammed.
Another decides to buy a product and finds himself tricked to pay delivery charges that he had not expected.
This happens more often than one might think.
Prefer transparency
The fact is that we must favor transparency. Do not be causes often rapid loss of the goodwill of users to respond favorably to your call to action. It takes Besides its importance on deliveries of products.
Conclusion
The message here is simple. Do not consider a call to action as an end.
It is in fact only the beginning of your relationship with your visitor. By responding positively to the call to action, a user gives you confidence.
He trusts you with his time, his money, his personal details. So make it a good user experience at every stage.
